How It Works In Four...
1
We'll have an initial consultation to work out what you want from your social media strategy.
2
The fun can begin as we start to put together your social plan, outlining the platforms you'll use & content pillars.
3
We'll work together to perfect your content, ensuring it aligns with your business goals.
4
Social media metrics anaylsed and reported back to you to ensure we're gaining the reach your business deserves.
With so many social media channels available, all requiring their own unique strategy, it's easy to become overhwhelmed when managing your own social media. It has to incorporate creating the content, posting or scheduling and community management. Whilst running a business, fitting these tasks in can be tough. Optimise Derby take these off your hands, from creative content creation to outlining a posting schedule to align with when your customer base are most active, we'll create a social media reputation you can be proud of.
So, What's It All About?
There are loads of social media channels out there, and a common mistake is thinking you need to be on all of them to succeed. That’s just not true. The smarter approach is to focus on the ones that actually bring value to your business - quality over quantity. But how do you figure out which ones matter most? It’s not about where you want to be; it’s about where your customers are. If they’re mostly on LinkedIn, pouring effort into Instagram won’t do much for you. Plus, different platforms favour different content types, so your content strategy needs to adapt too. It can feel a bit overwhelming, but that’s where I come in!
Social media is tough to crack, but if you know your audience and begin producing insightful content, you've got a good chance of making it one of your most powerful assets.
Facebook: Broad audience, ideal for community building, targeted ads, and local business features.
Instagram: Visually driven, high engagement, great for e-commerce and storytelling with Reels and Stories.
LinkedIn: B2B networking, lead generation, thought leadership, and access to industry decision-makers.
Twitter: Real-time updates, customer service, brand authority, and industry engagement through hashtags.
TikTok: Creative, short-form videos with high organic reach and viral marketing potential for younger audiences.
All of these social media channels can be great platforms to utilise a paid media strategy on. Paid media is ideal for getting your message out, fast.
Different social media channels have different consumer bases and require separate content strategies, with each being valuable to businesses for different reasons.
Which Social Channels Should I Utilise?
Building your own community on social media cultivates a positive brand image, bringing your brand to the forefront of, no doubt, your ever-competitive industry. So, how are we going to make your company stand out? How are we going to make social media a valuable asset to your company? Not something you look at and think 'ugh, how do I make this work?', and instead, something you become increasingly excited about. Persistence, adaptability and knowing your customers is a good place to start. It's easy to overthink social media, but I believe it's all about doing the simple things, well. Don't try too hard to be different, be unapologetically you and your brand will grow a community that's your own, and no one else's.
I will begin the optimisation process, focusing on continuous improvement. This means regularly monitoring performance metrics, identifying areas for enhancement, and implementing adjustments to ensure your digital marketing presence is performing.
Optimise
Our initial consultation is a collaborative session where we'll work together to identify your key business goals, discuss your vision for growth, and explore how digital marketing can help you achieve those objectives.
Analyse
Following our initial consultation, I will conduct a thorough analysis of your current online presence. This analysis will inform the development of a comprehensive digital marketing strategy tailored to your specific business needs, objectives, and budget.
